Introduction to sport marketing / Aaron C.T. Smith.
Material type: TextSeries: Sport management series (Oxford, England)Publication details: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008.Edition: 1st edDescription: xiii, 326 p. : ill. ; 25 cmISBN:- 0750686855 (pbk.)
- 9780750686853 (pbk.)
- 658.84
- GV716 .S552 2008
- GV716 .S552 2008
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.84 S.A.I 2008 (Browse shelf(Opens below)) | Available | 10835 |
Includes bibliographical references and index.
This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
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