35986841_10216840653711318_1105697261150535680_n
Amazon cover image
Image from Amazon.com

Introduction to sport marketing / Aaron C.T. Smith.

By: Material type: TextTextSeries: Sport management series (Oxford, England)Publication details: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008.Edition: 1st edDescription: xiii, 326 p. : ill. ; 25 cmISBN:
  • 0750686855 (pbk.)
  • 9780750686853 (pbk.)
Subject(s): DDC classification:
  • 658.84
LOC classification:
  • GV716 .S552 2008
  • GV716 .S552 2008
Summary: This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.84 S.A.I 2008 (Browse shelf(Opens below)) Available 10835

Includes bibliographical references and index.

This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.

There are no comments on this title.

to post a comment.