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1.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Online access:
Availability: Items available for loan: Centeral Library (1)Call number: 658.82 S.T.A 1997.

2.
Sales management : teamwork, leadership, and technology / Charles M. Futrell by Series: Dryden Press series in marketing
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1998
Availability: Items available for loan: Centeral Library (5)Call number: 658.81 F.S.M 1998, ...

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