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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw Hill, c2001Edition: 8th edDescription: xxiv, 775 p. : ill. (some col.) ; 27 cm. + 1 computer disk (3 1/2 in.)ISBN:
  • 0072316020
  • 0072411732 (disk)
  • 0072416882 (book + disk)
Subject(s): DDC classification:
  • 658.83420973 21
LOC classification:
  • HF5415.33.U6 H38 2001
  • HF5415.33.U6 H38 2001
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Holdings
Item type Current library Call number Status Date due Barcode
Compact Disk Compact Disk Centeral Library First floor - Management 658.834 H.D.C 2010 (Browse shelf(Opens below)) Available 900050309
Books Books Centeral Library First floor - Management 658.834 H.D.C 2010 (Browse shelf(Opens below)) Available 19762
Books Books Centeral Library First floor - Management 658.834 H.D.C 2010 (Browse shelf(Opens below)) Available 19763
Books Books Centeral Library First floor - Management 658.834 H.D.C 2010 (Browse shelf(Opens below)) Available 19764
Books Books Centeral Library First floor - Management 658.834 H.D.C 2001 (Browse shelf(Opens below)) Available 3203
Books Books Centeral Library First floor - Management 658.834 H.D.C 2001 (Browse shelf(Opens below)) Available 3204
Books Books Centeral Library First floor - Management 658.834 H.D.C 2001 (Browse shelf(Opens below)) Available 3205
Books Books Centeral Library First floor - Management 658.834 H.D.C 2001 (Browse shelf(Opens below)) Available 3206
Books Books Centeral Library First floor - Management 658.834 H.D.C 2001 (Browse shelf(Opens below)) Available 2617

Includes bibliographical references and indexes

System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0

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