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1.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. by
Edition: 2004-2005 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Centeral Library (15)Call number: 658.8 P.W.A 2005, ...

2.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Centeral Library (22)Call number: 658.8 P.W.E 2006, ...

3.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy by
Edition: 11th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Centeral Library (6)Call number: 658.8 P.W.E 2008, ...

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