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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: Centeral Library (8)Call number: 659.1 B.G.A 1998, ...

2.
Advertising and promotion : an integrated marketing communications perspective / 7th edition George E. Belch & Michael A. Belch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: Centeral Library (31)Call number: 659.1 B.G.A 2007, ...

3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Centeral Library (12)Call number: 659.1 B.G.A 2012, ...

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