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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill Irwin, [2004]Copyright date: ℗♭2004Edition: Ninth editionDescription: xxvi, 790 pages : color illustrations ; 27 cm + 1 CD-ROMContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072536861
  • 9780072536867
  • 0071214690
  • 9780071214698
  • 0072536926
  • 9780072536928
Subject(s): Genre/Form: DDC classification:
  • 658.83420973 22
LOC classification:
  • HF5415.33.U6 H38 2004
Online resources:
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library First floor - Management 658.834 H.D.C 2004 (Browse shelf(Opens below)) Available 57 MGT 900047391
Compact Disk Compact Disk Centeral Library First floor - Management 658.834 H.D.C 2004 (Browse shelf(Opens below)) Available 56 MGT 900047390
Compact Disk Compact Disk Centeral Library First floor - Management 658.834 H.D.C 2004 (Browse shelf(Opens below)) Available 55 MGT 900047389
Books Books Centeral Library First floor - Management 658.834 H.D.C 2004 (Browse shelf(Opens below)) Available 4117

Includes bibliographical references and indexes

System requirements for accompying CD ROM

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