Marketing management / Philip Kotler.

By:

Kotler, Philip

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN:

0130336297
9780130336293

Subject(s):

DDC classification:

658.8 21

LOC classification:

HF5415.13 .K64 2003

Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Centeral Library First floor - Management	658.8 K.P.M 2003 (Browse shelf(Opens below))	Available	3138
Books	Centeral Library First floor - Management	658.8 K.P.M 2003 (Browse shelf(Opens below))	Available	3140
Books	Centeral Library First floor - Management	658.8 K.P.M 2003 (Browse shelf(Opens below))	Available	3137

Includes bibliographical references and indexes.

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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