The concept of Solar Energy has been an existing phenomenon for centuries. It’s ability to
absorb sunlight and transform it into renewable energy that constantly provides enough
electricity for various purposes is perceived, by some, as beneficial when compared to other
sources of energy like the nonrenewable ones which, as Chowdhurry, Uddin, and Saleh (2014)
point out, is prone to endangerment due to its limited & scarce quantity, which is why the
creation of an awareness campaign, stressing on Solar Energy’s importance, was of crucial
necessity when it comes to conducting this research; which is as follows. For this project, the
following campaign that’ll be created, in purpose of raising awareness towards the importance &
advantages of Solar Energy conversion, will be titled as “Solarise” which mainly combines,
creatively, “Solar” as in ‘Solar Energy; and “Rise” as in ‘Sunrise’ which basically implies that
the renewable electricity discussed in the campaign is mainly generated by the power of sunlight.
As for “Solarise” overall, this term was strategically manipulated as to imply the main initiative
of the campaign, which is creating enough awareness & “solarizing” the entire Egyptian
community whereas they all convert or switch to the usage of Solar Energy/Panels. For the
campaign itself, it mainly revolves around tackling the importance regarding using Solar Energy
as an attempt to convince prospect targets, being Egyptian Males & Females (aged 20+; with an
income of 10k LE), towards how it could play a beneficial role in one’s life. To do this, it aims to
firstly discuss several information regarding Solar Energy which’ll be tackled in points that
summarizes the campaign as follows:
1. What It’s About: being a renewable source of energy that constantly provides an
endless supply of electricity; in comparison to nonrenewable ones that are hazardous to
the environment and at risk of running out.
2. Its Advantages: being easiness & convenience, avoiding or reducing payments for
electricity bills, friendly source of energy that doesn’t harm the environment; unlike
hazardous nonrenewable resources, etc.
3. Implementation: whereas Egypt possesses large and unoccupied land spaces like deserts
alongside a suitable, sunny weather for maximum efficiency & operation of Solar Panels.
4. Where to Find It: since most Egyptians, as the primary research points out, are unaware
of stores or locations in which they could find & purchase solar panels which is why it’s
crucial that such details are provided within the campaign as to encourage those
interested enough to take action.
Whilst lastly; with such factors taken into consideration, it is evident that the main initiative for
the campaign will mainly revolve around spreading awareness towards the existence of Solar
Energy within the Egyptian society (since most of them lack awareness towards it being used in
the country) via stressing the benefits like convincing them of its affordability & findability;
which should hopefully encourage interest & purchase behaviors towards Solar. To do this,
Egyptian audiences must be firstly convinced as to why relying on nonrenewable resources is
ineffective in the long-run since, as Energypedia (2018) points out, energy sources like natural
gas & oil, popularly used in Egypt, are endangered & at risk of running out; unlike renewable
ones, which as mentioned before, provide an endless supply of electricity alongside saving
money that could’ve been wasted on electricity bills. Therefore, by presenting Solar Energy as
the solution that’ll combat and possibly eliminate various inconveniences in which Egyptians are
constantly exposed to, which’ll be mentioned & elaborated on more thoroughly in this research,
the likelihood of attracting attention, changing attitudes, & promoting enough awareness towards
Solar as the alternative electricity option that could be relied on, permanently, is high in Egypt.