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IMPACT OF IN STORE MARKETING TOOLS ON CUSTOMERS IMPULSIVE PURCHASE DECISION AT GROCERY RETAIL STORES IN EGYPT A FIELD STUDY ON IMPULSIVE BUYING BEHAVIOUR IN HYPER MARKETS IN EGYPT - PHD THESIS -DR ZIENAB ZAAZOU : DR OF PHILOSOPHY (MARKETING )

By: Contributor(s): Material type: TextTextPublication details: LONDON: THE AMERICAN UNIVERSITY, 2015.Description: 230 P. : ill ; 30 CMSubject(s): DDC classification:
  • 659.1
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Holdings
Item type Current library Call number Status Date due Barcode
Master's degree or PHD Master's degree or PHD Centeral Library First floor - Management PHD 2 MGT 2015 C. 2 (Browse shelf(Opens below)) Available 82451
Master's degree or PHD Master's degree or PHD Centeral Library First floor - Management PHD 2 MGT 2015 (Browse shelf(Opens below)) Available 81557

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