Currently, Egypt is passing through several problems, such as economic, political, and
health problems. It is not impossible to fix what has been damaged, but the longer this
damage lasts the more time and effort it needs to be repaired. Therefore, it is always more
easy and less time consuming to fix the problem than to wait until it enlarges. Two
characteristics needs to be found in any person in order to improve the society, which are
discipline and education. It is always easier to change the negative and undesired behaviors
of young age groups than to change the older age groups’. Then again, discipline and
education needs to start from the home in order to be applied anywhere else. If the kids were
not raised up knowing that, they must appreciate their parents and treat them with respect,
then, they will never be able to respect their teachers, bosses, neighbors, friends, or any other
individual. Moreover, if the parents do not find solutions for how to educate their children on
behaving in a disciplined manner, then the kids will never put in to consideration the
necessity of following the rules. Therefore, the researchers chose to educate the parents on
different solutions, to how they can mentor their kids, in order to prevent any forms of
parental abuse.
Thus, the researchers had to collect data from diverse sources, to gather as many information
as possible in order to start creating the message of the campaign and select the target
audience. To do that, the researcher had to form primary and secondary sources. They
distributed an online survey for parents to solve, and 88 of the participants answered it. Along
with interviewing an expert in the field of psychology. As for the secondary research, the
researchers gathered different information from academic sources about the issue and the
background of it, to create and form the literature review.
As a result, to all the references gathered, the researchers decided on targeting parents and
educating them on solutions because the majority were already aware of the issue. An
objective has been set, to support and guide the work of the researchers on the campaign
through a specific time bounded plan.