Awareness Campaign to Minimize the Negative Effects of Overpopulation in Egypt targeting C class \\ GP \\ Dr. Lamees El-Baghdady \\ T.A. Mariam Selim (Spring 2019) (2018 -2019)
Material type: TextSeries: MASS COMMUNICATION DISTINGUISHED PROJECTS 2019Publication details: Giza : MSA, 2019Description: 85 PSubject(s): DDC classification:- 658
Item type | Current library | Call number | Status | Date due | Barcode | |
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Distinguished Graduation Projects | Centeral Library Soft Copy located on library Cataloge | GP154MCOM2019 (Browse shelf(Opens below)) | Available | 82068 |
Our campaign (Awareness campaign to minimize the negative effects of overpopulation in Egypt
targeting C class) aims at changing the behavior rather than raising awareness of the C class
category about the issue of overpopulation in Egypt in order to help in the development process.
The campaign is mainly targeting Egyptian males and females of pre-marriage, marriage, and
after marriage ages in order to ensure the attitude change from the three categories. The
researchers have decided to target the C class after being done with the secondary and primary
data as they made sure that it is the social class that is causing the problem and mainly needs to
change their attitude in addition to the ability to reach them through a campaign unlike the D
class which is hard to be reached.
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