Respect means taking into consideration someone‟s needs, their feelings, thoughts, and
preferences, (Spears, Ellemers, Doosje, & Branscombe, 2006). Long ago in an earlier era, respect
existed and was deliberately there among people where young individuals and children used to
show great respect to the elder person, (Brännmark, 2017). Looking back in time at the culture of
Ancient Egypt, morals and ethics existed as standards of conduct or behavior which were
faithfully and profoundly followed by ancient Egyptians, (Karenga, 2003). However, recently,
Egypt has witnessed many manifestations of "moral immorality" where Egyptians never heard of
a father killing his children, a son who ends his father's or mother's life with drugs, a brother who
kills his brother and a wife kills her husband with the help of her lover with the increase of
harassment and rape crimes, (Ghotbi, 2015). The society struggles with high rates of theft,
murder, parents' disobedience, the decline of the language of speech, the profanity of obscene
words, and other manifestations that have brought morality down into the whirlwind of creative
chaos, (Kandil, 2018). The topic of “respect for persons or others” is tremendously significant
because it is often appealed as a vital aspect of ethics and morals which are the basis and crown
of all nations. The reason behind selecting this topic in particular is that the phenomenon of
moral decay is considered a very serious phenomenon, especially in recent years, and it is
dangerous in a way that it casts a shadow on all individuals, the society and the state. It has
become a major problem increasing every day along with the increase of media usage in
improper means. Therefore, the campaign will focus on highlighting an assistance strategy in
attempt to eliminate disrespectful behavior.