Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

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TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Centeral Library First floor - Management	658.82 S.T.A 1997 (Browse shelf(Opens below))	Available		3676

Includes bibliographical references and index.

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