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1.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: Centeral Library (1)Call number: 658.82 S.T.A 2003.

2.
Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley, c2003
Availability: Items available for loan: Centeral Library (1)Call number: 658.8 S.M.B 2003.

3.
Copywriting for the electronic media : a practical guide / 4th edition. Milan D. Meeske. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, CA : Thomson/Wadsworth, [c2003]
Availability: Items available for loan: Centeral Library (1)Call number: 070.43 M.M.C 2003.

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