Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

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Material type: Text

TextPublication details: Mason, Ohio : Thomson South-Western, c2003.Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN:

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Advertising, promotion, and supplemental aspects of integrated marketing communications

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Centeral Library First floor - Management	658.82 S.T.A 2003 (Browse shelf(Opens below))	Available		4211

Includes bibliographical references and indexes.

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