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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: Centeral Library (8)Call number: 659.1 B.G.A 1998, ...

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for loan: Centeral Library (1)Call number: 659.1 B.G.A 2001.

3.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney by Series: Irwin/McGraw-Hill series in marketing
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw Hill, c2001
Availability: Items available for loan: Centeral Library (9)Call number: 658.834 H.D.C 2001, ...

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