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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion.

Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for loan: 8 Call number: 659.1 B.G.A 1998, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: Irwin/McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: 1 Call number: 659.1 B.G.A 2001.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Series: Irwin/McGraw-Hill series in marketingEdition: 8th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw Hill, c2001Availability: Items available for loan: 9 Call number: 658.834 H.D.C 2001, ...

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