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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: 5 Call number: 659.1 B.G.A 2004, ...

Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall.

by Johnston, Mark W | Churchill, Gilbert A | Ford, Neil M | Walker, Orville C | Marshall, Greg W.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only | Publisher description Availability: Items available for loan: 5 Call number: 658.81 J.M.C 2009, ...

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Series: McGraw-Hill/Irwin series in marketingEdition: Ninth editionMaterial type: Text Text; Format: print optical disc; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, [2004]Copyright date: ℗♭2004Online access: Inhaltsverzeichnis Consumer behavior Availability: Items available for loan: 4 Call number: 658.834 H.H.C 2004, ...

Contemporary advertising / William F. Arens.

by Arens, William F.

Series: McGraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2004Availability: Items available for loan: 2 Call number: 659.1 A.W.C 2004, ...

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: 22 Call number: 658.8 P.W.E 2006, ...

Fundamentals of selling : customers for life through service / Charles M. Futrell.

by Futrell, Charles.

Series: McGraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2006Availability: Items available for loan: 8 Call number: 658.85 F.C.F 2006, ...

International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Series: The McGraw-Hill/Irwin series in marketingEdition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: 2 Call number: 658.848 C.P.I 2002, ...

International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Series: McGraw-Hill/Irwin series in marketingEdition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: 7 Call number: 658.848 C.P.I 2005, ...

Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Series: McGraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004Online access: Publisher description | Table of contents only Availability: Items available for loan: 4 Call number: 658.84 R.J.I 2004, ...

Management of a sales force.

by Spiro, Rosann L | Stanton, William J | Rich, Gregory A.

Series: McGraw-Hill/Irwin series in marketingEdition: 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: 2 Call number: 658.81 S.R.M 2003, ...

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: 3 Call number: 658.81 M.J.M 2008, ...

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Series: McGraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: 1 Call number: 658.83 H.J.M 2003.

New products management / Merle Crawford, Anthony Di Benedetto.

by Crawford, C. Merle (Charles Merle), 1924- | Di Benedetto, C. Anthony.

Series: McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: 11 Call number: 658.575 C.C.N 2006, ...

Strategic logistics management / James R. Stock, Douglas M. Lambert.

by Stock, James R | Lambert, Douglas M.

Series: The McGraw-Hill/Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2001Availability: Items available for loan: 1 Call number: 658.5 S.J.S 2001.

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