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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Centeral Library (5)Call number: 659.1 B.G.A 2004, ...

Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall. by
  • Johnston, Mark W
  • Churchill, Gilbert A
  • Ford, Neil M
  • Walker, Orville C
  • Marshall, Greg W
Series: Mcgraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Centeral Library (5)Call number: 658.81 J.M.C 2009, ...

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney by
  • Hawkins, Del I
  • Best, Roger J
  • Coney, Kenneth A
Series: McGraw-Hill/Irwin series in marketing
Edition: Ninth edition
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publisher: Boston : McGraw-Hill Irwin, [2004]Copyright date: ℗♭2004
Availability: Items available for loan: Centeral Library (4)Call number: 658.834 H.D.C 2004, ...

Contemporary advertising / William F. Arens. by
  • Arens, William F
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Centeral Library (2)Call number: 659.1 A.W.C 2004, ...

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Centeral Library (22)Call number: 658.8 P.W.E 2006, ...

Fundamentals of selling : customers for life through service / Charles M. Futrell. by
  • Futrell, Charles
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2006
Availability: Items available for loan: Centeral Library (8)Call number: 658.85 F.C.F 2006, ...

International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Centeral Library (2)Call number: 658.848 C.P.I 2002, ...

International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Centeral Library (7)Call number: 658.848 C.P.I 2005, ...

Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
  • Rayport, Jeffrey F
  • Jaworski, Bernard J
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004
Availability: Items available for loan: Centeral Library (4)Call number: 658.84 R.J.I 2004, ...

Management of a sales force. by
  • Spiro, Rosann L
  • Stanton, William J
  • Rich, Gregory A
Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Centeral Library (2)Call number: 658.81 S.R.M 2003, ...

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. by
  • Mullins, John W. (John Walker)
  • Walker, Orville C
Series: Mcgraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Centeral Library (3)Call number: 658.81 M.J.M 2008, ...

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Centeral Library (1)Call number: 658.83 H.J.M 2003.

New products management / Merle Crawford, Anthony Di Benedetto. by
  • Crawford, C. Merle (Charles Merle), 1924-
  • Di Benedetto, C. Anthony
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Centeral Library (11)Call number: 658.575 C.C.N 2006, ...

Strategic logistics management / James R. Stock, Douglas M. Lambert. by
  • Stock, James R
  • Lambert, Douglas M
Series: The McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: Centeral Library (1)Call number: 658.5 S.J.S 2001.

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