000 | 01756cam a2200397 a 4500 | ||
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999 |
_c1374 _d1374 |
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001 | 15088155 | ||
005 | 20180529082647.0 | ||
008 | 071120s2008 enka b 001 0 eng | ||
010 | _a 2007047429 | ||
020 | _a9780749450731 | ||
020 | _a0749450738 | ||
035 | _a(OCoLC)ocn182621424 | ||
035 | _a(OCoLC)182621424 | ||
040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dBWKUK _dBWK _dBWX _dDLC |
||
050 | 0 | 0 |
_aHF5415.1255 _b.H36 2008 |
082 | 0 | 0 |
_a658.827 _222 _bH.J.B |
100 | 1 |
_aHammond, James, _d1952- |
|
245 | 1 | 0 |
_aBranding your business : _bpromoting your business, attracting customers and standing out in the market place / 658.827 _cJames Hammond. |
250 | _a1st ed | ||
260 |
_aLondon ; _aPhiladelphia : _bKogan Page Limited, _cc2008. |
||
300 |
_axii, 255 p. : _bill. ; _c24 cm. |
||
490 | 0 | _aSunday Times business enterprise series | |
504 | _aIncludes bibliographical references (p. [247]-249) and index. | ||
650 | 0 |
_aBranding (Marketing) _xManagement. |
|
650 | 0 | _aConsumer behavior. | |
650 | 0 |
_aBrand name products _xPsychological aspects. |
|
650 | 0 | _aSenses and sensation. | |
650 | 0 | _aCommunication in marketing. | |
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0804/2007047429.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0835/2007047429-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0835/2007047429-d.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |