000 01756cam a2200397 a 4500
999 _c1374
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001 15088155
005 20180529082647.0
008 071120s2008 enka b 001 0 eng
010 _a 2007047429
020 _a9780749450731
020 _a0749450738
035 _a(OCoLC)ocn182621424
035 _a(OCoLC)182621424
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dYDXCP
_dBWKUK
_dBWK
_dBWX
_dDLC
050 0 0 _aHF5415.1255
_b.H36 2008
082 0 0 _a658.827
_222
_bH.J.B
100 1 _aHammond, James,
_d1952-
245 1 0 _aBranding your business :
_bpromoting your business, attracting customers and standing out in the market place / 658.827
_cJames Hammond.
250 _a1st ed
260 _aLondon ;
_aPhiladelphia :
_bKogan Page Limited,
_cc2008.
300 _axii, 255 p. :
_bill. ;
_c24 cm.
490 0 _aSunday Times business enterprise series
504 _aIncludes bibliographical references (p. [247]-249) and index.
650 0 _aBranding (Marketing)
_xManagement.
650 0 _aConsumer behavior.
650 0 _aBrand name products
_xPsychological aspects.
650 0 _aSenses and sensation.
650 0 _aCommunication in marketing.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/fy0804/2007047429.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0835/2007047429-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0835/2007047429-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK