000			01503nam a22002657a 4500
999			_c14198 _d14198
003			OSt
005			20190307084925.0
008			190304b xxu||||| |||| 00| 0 eng d
040			_cMSA
082			_2658.8
100			_aGehad Tarek 120387
245			_aMeasuring the effect of direct marketing tools on customer’s attitude: An application on (Tommy Hilfiger) // GP // Dr. Yasser Tawfik (2018 - 2019)
260			_aGiza : _bMSA, _c2018
300			_a112 P.
440			_aMANAGEMENT DISTINGUISHED PROJECTS 2018
500			_aMGT MKT
520			_aFirms are always searching for new ways to attract new customers and retain old customers. Regardless of what the firm provides whether it’s a physical product or specialized service they need customers who purchase regularly. The main goal of direct marketing is making customers take a specific action; which is usually the purchase action rather than the attempt to increase brand awareness. The “call for action” technique is what differentiates direct marketing from other forms of marketing. Direct marketing can enable marketers to increase customer’s loyalty by sending them birthday cards on their birthdays, special premiums and information on new arrivals.
650			_amarketing
650			_acustomer’s attitude _zEgypt
700			_aNermine Magdy 153073
700			_aRogina Ahmed 153835
700			_aYousra Mahmoud 152849
856			_uhttps://goo.gl/odK7XC _zFULL TEXT PRESS HERE
942			_2ddc _cD.GP