| 000 | 00978cam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c148 _d148 |
||
| 001 | 16556415 | ||
| 005 | 20170206125226.0 | ||
| 008 | 101129s2012 maua b 001 0 eng | ||
| 010 | _a 2010049476 | ||
| 020 | _a9780132539302 (pbk. : alk. paper) | ||
| 020 | _a0132539306 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K636 2012 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 2 |
_aA framework for marketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _cc2012. |
||
| 300 |
_axxiii, 332 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||