| 000 | 01218cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c149 _d149 |
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| 001 | 15348548 | ||
| 005 | 20181218090745.0 | ||
| 008 | 080630s2009 njua b 001 0 eng | ||
| 010 | _a 2008028928 | ||
| 020 | _a9780136083443 | ||
| 020 | _a0136083447 | ||
| 035 | _a(OCoLC)229033631 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.K636 2009 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 2 |
_aA framework for marketing management : _bintegrated with PharmaSim / _cPhilip Kotler, Kevin Lane Keller ; in collaboration with Stu James. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009. |
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| 300 |
_axxvi, 391 p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references . | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 700 | 1 | _aJames, Stuart W. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0822/2008028928.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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