000 01033cam a2200289 a 4500
999 _c1628
_d1628
001 4507600
005 20170801105802.0
008 980619s1999 ctua b 001 0 eng
010 _a 98033613
020 _a0275964701 (pbk. : acidfree paper)
020 _a0275955923 (acidfree paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHM263
_b.M54 1999
082 0 0 _a659
_221
_bM.M.C
100 1 _aMoffitt, Mary Anne,
_d1944-
245 1 0 _aCampaign strategies and message design :
_ba practitioner's guide from start to finish /
_cMary Anne Moffitt.
250 _a1st ed
260 _aWestport, Conn. :
_bPraeger,
_c1999.
300 _axi, 207 p. :
_bill. ;
_c25 cm.
540 _aIncludes bibliographical references (p. [201]-203) and index.
650 0 _aPublicity.
650 0 _aMass media
_xSocial aspects.
650 0 _aCorporate image.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK