000 00984cam a22002894a 4500
999 _c2182
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001 13336177
005 20170222083637.0
008 030908s2004 maua 001 0 eng
010 _a 2003065006
020 _a0072537728 (alk. paper)
020 _a0071214259 (international : alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5821
_b.B62 2004
082 0 0 _a659.1
_222
100 1 _aArens, William F.
245 1 0 _aContemporary advertising /
_cWilliam F. Arens.
250 _a9th ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2004.
300 _axlii, 617, [62] p. :
_bill. (some col.) ;
_c28 cm. +
_e1 CD-ROM (4 3/4 in.)
440 0 _aMcGraw-Hill/Irwin series in marketing
650 0 _aAdvertising.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK