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999 _c2362
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005 20170206092447.0
008 031218s2005 caua b 001 0 eng
010 _a 2003116833
020 _a053462510X (pbk.)
035 _a(DLC) 2003116833
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5825
_b.J46 2005
082 0 0 _a659.132
_222
100 1 _aJewler, A. Jerome.
245 1 0 _aCreative strategy in advertising /
_cA. Jerome Jewler, Bonnie L. Drewniany.
250 _a8th ed.
260 _aBelmont, CA :
_bThomson/Wadsworth,
_cc2005.
300 _axvi, 336 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references (p. 322-326) and index.
650 0 _aAdvertising copy.
650 0 _aAdvertising layout and typography.
700 1 _aDrewniany, Bonnie L.
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cBK