000			01409cam a22002654a 4500
999			_c3021 _d3021
001			16542747
005			20170601104430.0
008			101118s2011 nyua b 001 0 eng
010			_a 2010046421
020			_a9781433103841 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5823 _b.M829 2011
082	0	0	_a659.1 _222
100	1		_aMueller, Barbara, _d1958-
245	1	0	_aDynamics of international advertising : _btheoretical and practical perspectives / _cBarbara Mueller.
250			_a2nd ed.
260			_aNew York : _bPeter Lang, _c2011.
300			_ax, 368 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aGrowth of international business and advertising -- The international marketing mix -- The international marketing and advertising environment -- The cultural environment -- Coordinating and controlling international advertising -- Creative strategy and execution -- Advertising media in the international arena -- Research in the international arena -- Advertising regulatory considerations in the international arena -- Ethics and beyond : corporate social responsibility and doing business in the global marketplace.
650		0	_aAdvertising.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK