000 | 01982cam a2200349 i 4500 | ||
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999 |
_c3548 _d3548 |
||
001 | 17959810 | ||
005 | 20180317093813.0 | ||
008 | 131202s2015 maua b 001 0 eng | ||
020 | _a9780132366007 | ||
020 | _a013232366002 | ||
040 |
_aDLC _beng _cDLC _erda |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD62.7 _b.M3768 2015 |
082 | 0 | 0 |
_a658.02/2 _223 |
100 | 1 |
_aMariotti, Steve, _d1953- |
|
245 | 1 | 0 |
_aEntrepreneurship & small business management / _cSteve Mariotti, Caroline Glackin. |
246 | 3 | _aEntrepreneurship and small business management | |
250 | _aSecond edition. | ||
264 | 1 |
_aBoston : _bPearson, _c2010 |
|
300 |
_axxii, 697 pages : _billustrations ; _c28 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aEntrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand. | |
650 | 0 |
_aSmall business _xManagement. |
|
650 | 0 | _aEntrepreneurship. | |
700 | 1 | _aGlackin, Caroline. | |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |