000 | 01360cam a2200301 a 4500 | ||
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999 |
_c3649 _d3649 |
||
001 | 150256245 | ||
003 | OCoLC | ||
005 | 20170325110619.0 | ||
008 | 070629s2008 maua b 001 0 eng | ||
010 | _a2007027229 | ||
020 | _a0073404713 (alk. paper) | ||
035 |
_a(OCoLC)150256245 _z(OCoLC)183147118 _z(OCoLC)234380310 _z(OCoLC)244737022 |
||
040 |
_aDLC _beng _cDLC _dYDXCP _dBTCTA _dOQ@ _dHSA _dDEBBG _dOCL _dOCLCQ |
||
050 | 0 | 0 |
_aHF5415 _b.M378 2008 |
082 | _a658.8 | ||
100 | 1 | _aPerreault, William D | |
245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
250 | _a11th ed | ||
260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2008 |
||
300 |
_axxxvi, 660, [37] p. : _bcol. ill. ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
504 | _aIncludes bibliographical references (p. 601-655) and index | ||
538 | _aSystem requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher | ||
538 | _aSystem requirements for CD-ROM: Microsoft Windows 2000/XP, or Windows Vista, minimum 256 MB main memory, 512 MB recommended, Internet Explorer 6.0 or higher | ||
650 | 0 | _aMarketing | |
700 | 1 |
_aCannon, Joseph P., _cPh. D |
|
700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
942 |
_2ddc _cBK |