000 | 01349cam a2200349 i 4500 | ||
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999 |
_c4296 _d4296 |
||
001 | 17553525 | ||
005 | 20170207095959.0 | ||
008 | 121207s2014 mau b 001 0 eng | ||
010 | _a 2012046786 | ||
020 | _a9780136157397 (alk. paper) | ||
020 | _a0136157394 (alk. paper) | ||
040 |
_aDLC _beng _cDLC _erda _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF1416 _b.K44 2014 |
082 | 0 | 0 |
_a658.84 _223 |
100 | 1 | _aKeegan, Warren J. | |
245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill. |
250 | _aEighth Edition. | ||
260 | _c2015 | ||
264 | 1 |
_aBoston : _bPearson, _c[2015] |
|
300 |
_axxii, 457 pages ; _c27 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aExport marketing _xManagement. |
|
650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
700 | 1 | _aBrill, Elyse Arnow. | |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |