000 | 01283cam a22003614i 4500 | ||
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999 |
_c459 _d459 |
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001 | 17917337 | ||
005 | 20180206121825.0 | ||
008 | 131024s2015 nyua b 001 0 eng | ||
010 | _a 2013041596 | ||
020 | _a9789814575119 | ||
020 | _a0078028973 (alk. paper) | ||
040 |
_aDLC _beng _cDLC _erda |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5823 _b.B387 2015 |
082 | 0 | 0 |
_a659.1 _223 _bB.G.A |
100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / 10th ed. _cGeorge E. Belch & Michael A. Belch, both of San Diego State University. |
250 | _a10th ed. | ||
264 | 1 |
_aNew York, NY : _bMcGraw-Hill, _c[2015] |
|
300 |
_axxxiv, 842 pages : _bcolor illustrations ; _c29 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references (pages 280-810) and indexes. | ||
650 | 0 | _aAdvertising. | |
650 | 0 | _aSales promotion. | |
650 | 0 | _aCommunication in marketing. | |
700 | 1 | _aBelch, Michael A. | |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |