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008 010423s2002 maua b 001 0 eng
010 _a 2001024810
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020 _a0071123121
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF1416
_b.C375 2002
082 0 0 _a658.848
_221
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora, John L. Graham.
250 _a11th ed.
260 _aNew York :
_bIrwin McGraw-Hill,
_cc2002.
300 _axxv, 694 p. :
_bill. ;
_c29 cm.
440 4 _aThe McGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
700 1 _aGraham, John L.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK