| 000 | 00789nam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c6002 _d6002 |
||
| 001 | 11748331 | ||
| 008 | 880126s1985 ilua b 001 0 eng | ||
| 010 | _a84080813 | ||
| 020 | _a0256031835 | ||
| 035 | _a0537-02460 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 |
_aHF5415.2 _b.B65 1985 |
|
| 082 | _a658.83 | ||
| 100 | 1 | _aBoyd, Harper W | |
| 245 | 1 | 0 |
_aMarketing research : _btext and cases / _cHarper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch |
| 250 | _a6th ed | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1985 |
||
| 300 |
_axv, 836 p. : _bill. ; _c25 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing research | |
| 650 | 0 |
_aMarketing research _xCase studies |
|
| 700 | 1 | _aWestfall, Ralph L | |
| 700 | 1 | _aStasch, Stanley F | |
| 942 |
_2ddc _cBK |
||