| 000 | 01062cam a22003134a 4500 | ||
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| 999 |
_c6263 _d6263 |
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| 001 | 15033338 | ||
| 005 | 20170420091650.0 | ||
| 008 | 071004s2007 maua b 001 0 eng | ||
| 010 | _a 2007938732 | ||
| 020 | _a9780495500537 (pbk.) | ||
| 020 | _a0495500534 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aPN1992.55 _b.E18 2009 |
| 082 | _a791.45023 | ||
| 100 | 1 | _aEastman, Susan Tyler. | |
| 245 | 1 | 0 |
_aMedia programming : _bstrategies and practices / _cSusan Tyler Eastman, Douglas A. Ferguson. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, MA : _bThomson/Wadsworth, _cc2009. |
||
| 300 |
_axiii, 466 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 437-444) and indexes. | ||
| 650 | 0 |
_aTelevision programs _xPlanning. |
|
| 650 | 0 |
_aRadio programs _xPlanning. |
|
| 650 | 0 |
_aCable television _xPlanning. |
|
| 650 | 0 |
_aMass media _xPlanning. |
|
| 700 | 1 | _aFerguson, Douglas A. | |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
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