000 | 01365cam a22003374a 4500 | ||
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999 |
_c8755 _d8755 |
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001 | 12591490 | ||
005 | 20170325084057.0 | ||
008 | 011116s2002 caua b 001 0 eng | ||
010 | _a 2001007178 | ||
020 | _a0761924345 (pbk. : alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5414 _b.K67 2002 |
082 | 0 | 0 |
_a658.8 _221 |
100 | 1 | _aKotler, Philip. | |
245 | 1 | 0 |
_aSocial marketing : _bimproving the quality of life / _cPhilip Kotler, Ned Roberto, Nancy Lee. |
250 | _a2nd ed. | ||
260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc2002. |
||
300 |
_axvi, 438 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aSocial marketing. | |
650 | 0 | _aBehavior modification. | |
700 | 1 | _aRoberto, Ned. | |
700 | 1 |
_aLee, Nancy, _d1945- |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0658/2001007178-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0658/2001007178-t.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/2001007178-b.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2ddc _cBK |