000 01365cam a22003374a 4500
999 _c8755
_d8755
001 12591490
005 20170325084057.0
008 011116s2002 caua b 001 0 eng
010 _a 2001007178
020 _a0761924345 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5414
_b.K67 2002
082 0 0 _a658.8
_221
100 1 _aKotler, Philip.
245 1 0 _aSocial marketing :
_bimproving the quality of life /
_cPhilip Kotler, Ned Roberto, Nancy Lee.
250 _a2nd ed.
260 _aThousand Oaks, Calif. :
_bSage Publications,
_cc2002.
300 _axvi, 438 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aSocial marketing.
650 0 _aBehavior modification.
700 1 _aRoberto, Ned.
700 1 _aLee, Nancy,
_d1945-
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0658/2001007178-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0658/2001007178-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0734/2001007178-b.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK