| 000 | 01420cam a2200349 a 4500 | ||
|---|---|---|---|
| 999 |
_c8757 _d8757 |
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| 001 | 15020300 | ||
| 005 | 20170325084239.0 | ||
| 008 | 070924s2008 caua b 001 0 eng | ||
| 010 | _a 2007039239 | ||
| 020 | _a9781412956475 (pbk. : alk. paper) | ||
| 020 | _a1412956471 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)ocn173502721 | ||
| 035 |
_a(OCoLC)173502721 _z(OCoLC)156821517 |
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| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5414 _b.K67 2008 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cPhilip Kotler, Nancy R. Lee. |
| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSage Publications, _cc2008. |
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| 300 |
_axii, 444 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 403-427) and indexes. | ||
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aBehavior modification. | |
| 700 | 1 |
_aLee, Nancy, _d1945- |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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