000 | 01803cam a22003374a 4500 | ||
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999 |
_c8758 _d8758 |
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001 | 14061171 | ||
005 | 20190129085129.0 | ||
008 | 050802s2006 caua b 001 0 eng | ||
010 | _a 2005022466 | ||
020 | _a141291633X (cloth) | ||
020 | _a1412916348 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5414 _b.A527 2006 |
082 | 0 | 0 |
_a361.00688 _222 |
100 | 1 | _aAndreasen, Alan R., | |
245 | 1 | 0 |
_aSocial marketing in the 21st century / _cAlan R. Andreasen. |
250 | _a1st ed. | ||
260 |
_aThousand Oaks, Calif. : _bSAGE Publications, _cc2006. |
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300 |
_axi, 264 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 237-252). | ||
505 | 0 | _aSocial change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century. | |
650 | 0 | _aSocial marketing. | |
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0517/2005022466.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2ddc _cBK |