000			01811cam a2200301 a 4500
999			_c9811 _d9811
001			429604982
003			OCoLC
005			20170220122844.0
008			090728s2010 sz a b 000 0 eng
020			_a9782940411078 (pbk.)
020			_a2940411077 (pbk.)
035			_a(OCoLC)429604982 _z(OCoLC)318418091
040			_aUKM _cUKM _dYDXCP _dSINLB _dC#P _dBTCTA _dBWX _dOHX _dCDX _dUKMGB _dBDX _dA7U
049			_aONUU
082			_a746.92
100	1		_aBest, Kathryn
245	1	4	_aThe fundamentals of design management / _cKatheryn Best
260			_aLausanne : _bAVA Academia ; _aLa Vergne, TN : _bDistributed in the USA & Canada by Ingram Publisher Services, _cc2010
300			_a208 p. : _bill. (chiefly col.) ; _c23 cm
490	1		_aAVA fundamentals
490	1		_aAVA academia series
504			_aIncludes bibliographical references
520			_aThe Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout the book, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity and innovation.
650		0	_aIndustrial design _xManagement
830		0	_aAVA fundamentals
830		0	_aAVA academia
942			_2ddc _cBK