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Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller.

By: Mueller, Barbara, 1958-
Material type: TextTextPublisher: New York : P. Lang, c2004Edition: 1st edDescription: x, 342 p. : ill. ; 26 cmISBN: 0820463604 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .M829 2004Online resources: Table of contents
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.1 M.B.D 2004 (Browse shelf) Available 4557
Books Books Centeral Library
First Floor - Mass communication
659.1 M.B.D 2004 (Browse shelf) Available 4556

Includes bibliographical references and index.

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