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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy

By: Perreault, William D
Contributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)
Material type: TextTextPublisher: Boston : McGraw-Hill/Irwin, c2008Edition: 11th edDescription: xxxvi, 660, [37] p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0073404713 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M378 2008
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Includes bibliographical references (p. 601-655) and index

System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher

System requirements for CD-ROM: Microsoft Windows 2000/XP, or Windows Vista, minimum 256 MB main memory, 512 MB recommended, Internet Explorer 6.0 or higher

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