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Contemporary advertising /

Arens, William F

Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens - 11th ed - Boston : McGraw-Hill Irwin, c2008 - xl, 712 p. : col. ill., col. map ; 29 cm

Includes bibliographical references (p. 653-672) and indexes

ISBN: 9780073529912 (alk. paper) 0073529915 (alk. paper) 9780071101059 (pbk.) 0071101055 (pbk.)

LCCN: 2006103506

Nat. Bib. No.: GBA695858 bnb

Nat. Bib. Agency Control No.: 013601402 Uk

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .B62 2008 HF5821 / .B62 2008

Dewey Class. No.: 659.1

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