Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 8th ed - Boston : McGraw-Hill Irwin, c2009 - xxv, 838 p. : col. ill. ; 29 cm
Includes bibliographical references (p. 783-813) and indexes
9780071284400 0073381098 (alk. paper)
2008018250
Advertising
Sales promotion
Communication in marketing
HF5823 / .B387 2009
659.121
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 8th ed - Boston : McGraw-Hill Irwin, c2009 - xxv, 838 p. : col. ill. ; 29 cm
Includes bibliographical references (p. 783-813) and indexes
9780071284400 0073381098 (alk. paper)
2008018250
Advertising
Sales promotion
Communication in marketing
HF5823 / .B387 2009
659.121