International marketing and export management /
Albaum, Gerald.
International marketing and export management / Gerald Albaum, Edwin Duerr. - 7th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cm.
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
9780273743880 (pbk.) 0273743880 (pbk.)
2011001761
015690385 Uk
Export marketing--Management.
HF1416 / .I617 2011
658.84
International marketing and export management / Gerald Albaum, Edwin Duerr. - 7th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cm.
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
9780273743880 (pbk.) 0273743880 (pbk.)
2011001761
015690385 Uk
Export marketing--Management.
HF1416 / .I617 2011
658.84