Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment. - Swedish ed. - Harlow, England ; New York : Prentice Hall, 2011. - xviii, 493 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.
9780273735960 (pbk.)
2011019211
Marketing.
HF5415 / .K6362 2011
658.8
Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment. - Swedish ed. - Harlow, England ; New York : Prentice Hall, 2011. - xviii, 493 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.
9780273735960 (pbk.)
2011019211
Marketing.
HF5415 / .K6362 2011
658.8