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Alasuutari, Pertti.

Rethinking the media audience : the new agenda / edited by Pertti Alasuutari. - 1st ed - London ; Thousand Oaks, Calif. : Sage Publications, 1999. - viii, 212 p. : ill. ; 24 cm.

Includes bibliographical references and index.

PART ONE: THE SHAPE OF AUDIENCE RESEARCH
Introduction - Pertti Alasuutari
Three Phases of Reception Studies
Audience and Reception Research in Retrospect - Ann Gray
The Trouble with Audiences
The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder
PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES
Media Figures in Identity Construction - Joke Hermes
Cultural Images of the Media - Pertti Alasuutari
Legitimations of Television Programme Policies - Heikki Hellman
Patterns of Argumentation and Discursive Convergencies in a Multichannel Age
Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen
The Implied Audience in Soap Opera Production - John Tulloch
Everyday Rhetorical Strategies among Television Professionals
To Be an Audience - Birgitta H[um]oijer
`To Boldly Go...' - David Morley
The `Third Generation' of Reception Studies

ISBN: 0761950702 0761950710 (pbk.)

LCCN: 98061885

Subjects--Topical Terms:
Mass media--Audiences.

LC Class. No.: P96.A83 / R48 1999

Dewey Class. No.: 302.23