Measuring the effect of direct marketing tools on customer’s attitude: An application on (Tommy Hilfiger) // GP // Dr. Yasser Tawfik (2018 - 2019) (Record no. 14198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01503nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190307084925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190304b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gehad Tarek 120387 |
| 245 ## - TITLE STATEMENT | |
| Title | Measuring the effect of direct marketing tools on customer’s attitude: An application on (Tommy Hilfiger) // GP // Dr. Yasser Tawfik (2018 - 2019) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Giza : |
| Name of publisher, distributor, etc. | MSA, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 112 P. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | MANAGEMENT DISTINGUISHED PROJECTS 2018 |
| 500 ## - GENERAL NOTE | |
| General note | MGT MKT |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Firms are always searching for new ways to attract new customers and retain old<br/>customers. Regardless of what the firm provides whether it’s a physical product or<br/>specialized service they need customers who purchase regularly. The main goal of<br/>direct marketing is making customers take a specific action; which is usually the<br/>purchase action rather than the attempt to increase brand awareness. The “call for<br/>action” technique is what differentiates direct marketing from other forms of<br/>marketing. Direct marketing can enable marketers to increase customer’s loyalty<br/>by sending them birthday cards on their birthdays, special premiums and<br/>information on new arrivals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | customer’s attitude |
| Geographic subdivision | Egypt |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nermine Magdy 153073 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rogina Ahmed 153835 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yousra Mahmoud 152849 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://goo.gl/odK7XC">https://goo.gl/odK7XC</a> |
| Public note | FULL TEXT PRESS HERE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Distinguished Graduation Projects |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | Soft Copy located on library Cataloge | 04.03.2019 | GP331MGT2018 MKT | 81999 | 04.03.2019 | 04.03.2019 | Distinguished Graduation Projects |