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Measuring the effect of direct marketing tools on customer’s attitude: An application on (Tommy Hilfiger) // GP // Dr. Yasser Tawfik (2018 - 2019) (Record no. 14198)

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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190307084925.0
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040 ## - CATALOGING SOURCE
Transcribing agency MSA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gehad Tarek 120387
245 ## - TITLE STATEMENT
Title Measuring the effect of direct marketing tools on customer’s attitude: An application on (Tommy Hilfiger) // GP // Dr. Yasser Tawfik (2018 - 2019)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Giza :
Name of publisher, distributor, etc. MSA,
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 112 P.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title MANAGEMENT DISTINGUISHED PROJECTS 2018
500 ## - GENERAL NOTE
General note MGT MKT
520 ## - SUMMARY, ETC.
Summary, etc. Firms are always searching for new ways to attract new customers and retain old<br/>customers. Regardless of what the firm provides whether it’s a physical product or<br/>specialized service they need customers who purchase regularly. The main goal of<br/>direct marketing is making customers take a specific action; which is usually the<br/>purchase action rather than the attempt to increase brand awareness. The “call for<br/>action” technique is what differentiates direct marketing from other forms of<br/>marketing. Direct marketing can enable marketers to increase customer’s loyalty<br/>by sending them birthday cards on their birthdays, special premiums and<br/>information on new arrivals.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element customer’s attitude
Geographic subdivision Egypt
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nermine Magdy 153073
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rogina Ahmed 153835
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Yousra Mahmoud 152849
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://goo.gl/odK7XC">https://goo.gl/odK7XC</a>
Public note FULL TEXT PRESS HERE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Distinguished Graduation Projects
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Centeral Library Centeral Library Soft Copy located on library Cataloge 2019-03-04 GP331MGT2018 MKT 81999 2019-03-04 2019-03-04 Distinguished Graduation Projects