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Measuring the effect of direct marketing tools on customer’s attitude: An application on (Tommy Hilfiger) // GP // Dr. Yasser Tawfik (2018 - 2019)

By: Gehad Tarek 120387.
Contributor(s): Nermine Magdy 153073 | Rogina Ahmed 153835 | Yousra Mahmoud 152849.
Material type: materialTypeLabelBookSeries: MANAGEMENT DISTINGUISHED PROJECTS 2018. Publisher: Giza : MSA, 2018Description: 112 P.Subject(s): marketing | customer’s attitude -- EgyptDDC classification: Online resources: FULL TEXT PRESS HERE Summary: Firms are always searching for new ways to attract new customers and retain old customers. Regardless of what the firm provides whether it’s a physical product or specialized service they need customers who purchase regularly. The main goal of direct marketing is making customers take a specific action; which is usually the purchase action rather than the attempt to increase brand awareness. The “call for action” technique is what differentiates direct marketing from other forms of marketing. Direct marketing can enable marketers to increase customer’s loyalty by sending them birthday cards on their birthdays, special premiums and information on new arrivals.
List(s) this item appears in: Management Distinguished Graduation Projects Fall 2018 / 2019 | Management Distinguished Graduation Projects - Year 2017 / 2018
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Distinguished Graduation Projects Distinguished Graduation Projects Soft Copy located on library Cataloge GP331MGT2018 MKT (Browse shelf) Available 81999

MGT MKT

Firms are always searching for new ways to attract new customers and retain old
customers. Regardless of what the firm provides whether it’s a physical product or
specialized service they need customers who purchase regularly. The main goal of
direct marketing is making customers take a specific action; which is usually the
purchase action rather than the attempt to increase brand awareness. The “call for
action” technique is what differentiates direct marketing from other forms of
marketing. Direct marketing can enable marketers to increase customer’s loyalty
by sending them birthday cards on their birthdays, special premiums and
information on new arrivals.

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