35986841_10216840653711318_1105697261150535680_n

Contemporary advertising / (Record no. 2182)

MARC details
000 -LEADER
fixed length control field 00984cam a22002894a 4500
001 - CONTROL NUMBER
control field 13336177
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170222083637.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030908s2004 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003065006
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072537728 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071214259 (international : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .B62 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 10 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc William F. Arens.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xlii, 617, [62] p. :
Other physical details ill. (some col.) ;
Dimensions 28 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
          Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 A.W.C 2004 3465 16.11.2016 16.11.2016 Books  
          Centeral Library Centeral Library First floor - Management 11.07.2017   659.1 A.W.C 2004 900047582 11.07.2017 11.07.2017 Compact Disk 148 MGT