Contemporary advertising / (Record no. 2184)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00981cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 226356783 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170501093547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080814s2009 mauab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008036086 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073381077 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073381071 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)226356783 |
| Canceled/invalid control number | (OCoLC)718247420 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | BAKER |
| -- | C#P |
| -- | BWX |
| -- | YDXCP |
| -- | OCLCQ |
| -- | CHRRO |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 2009 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 659.1 |
| Item number | A681c 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc | William F. Arens, Michael F. Weigold, Christian Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlii, 724 p. : |
| Other physical details | ill. (chiefly col.), maps ; |
| Dimensions | 29 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 668-686) and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F., |
| Dates associated with a name | 1958- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 16.11.2016 | 659.1 A.W.C 2009 | 12010-1 | 16.11.2016 | 16.11.2016 | Books | |||||
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 20.12.2016 | 659.1 A.W.C 2009 | 12010-2 | 20.12.2016 | 20.12.2016 | Books | |||||
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 20.12.2016 | 659.1 A.W.C 2009 | 12010-3 | 20.12.2016 | 20.12.2016 | Books |