Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
Material type: TextPublisher: Cambridge : Cambridge University Press, 2013Edition: 1st edDescription: xvi, 529 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9781107014961 (hardback)
- 9781107649224 (paperback)
- 658.812 23
- HF5415.5 .P395 2013
- BUS058000
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.812 P.A.S 2013 (Browse shelf(Opens below)) | Available | 22846 |
Includes bibliographical references and index.
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
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